You searched for Paper Clover Campaign - National 4-H Council https://4-h.org/ Positive Youth Development and Mentorship Organization Thu, 28 Mar 2024 16:53:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 https://www.4-h.org/wp-content/uploads/2023/01/04100247/cropped-4h-logo-1-32x32.png You searched for Paper Clover Campaign - National 4-H Council https://4-h.org/ 32 32 Promotional Toolkits https://4-h.org/resources/professionals/marketing-resources/promotional-toolkits/ Fri, 25 Nov 2022 13:02:43 +0000 https://www.stg.4-h.org/?page_id=97541

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Increasing Investment in Rural Communities https://4-h.org/about/blog/increasing-investment-in-rural-communities/ Wed, 02 Jun 2021 16:28:41 +0000 https://www.stg.4-h.org/increasing-investment-in-rural-communities/ Young people have a vision for their future that takes root in their community. The homegrown experiences and hometown connections, many of…

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Young people have a vision for their future that takes root in their community. The homegrown experiences and hometown connections, many of which originate in rural communities, drive their personal and career growth journey. But far too often, those rural communities are forgotten, resulting in a lack of resources for basic, yet essential, needs like education, career opportunities and healthcare.The Rise of Rural Living, the Fall of Rural Resources

According to the 2018 U.S. Census, 30,000 millennials left large cities for rural living. As this generation continues to make its way back to small towns for a slower pace and peace of mind, things are looking up for those communities. However, a long-standing problem reveals itself—the digital divide.

According to the Federal Communications Commission (FCC), approximately 14.5 million people in rural communities don’t have access to high-speed broadband internet and millions more lack the digital skills needed to use it productively. In addition, teens today are feeling the strain from a lack of quality broadband. In a recent 4‑H study on the digital divide, 43% of rural teens surveyed plan to leave their hometowns and 34% of those teens cite poor internet connectivity as the reason. As a result, these towns are losing talent and future innovation. With a surge of young families and many students adjusting to a  digital learning environment, many rural communities risk falling behind.

Prioritizing Place-Based Investment

4‑H and Tractor Supply Company are investing in rural communities through skill development and community building. Collectively, our organizations meet young people in rural communities where they are by delivering resources to ensure they have the tools necessary to succeed in life and career.

Our partnership includes a bi-annual Paper Clover campaign which raises funds that directly impact the operations and continued growth (or impact) of local 4‑H programs.

Tractor Supply has supported 4‑H since 2010. The success of the Paper Clover fundraiser is a testament to the generosity and support of its team and customers for 4‑H’s mission.  The donated funds remain in the state so the young men and women in the communities Tractor Supply calls home have access to invaluable 4‑H experiences such as hands-on educational camps, conferences, and other leadership programs. The 2021 Spring Paper Clover campaign raised over $718,000 bringing our partnership total to more than $15 million in support.  This year was all the more important as students need funding to return to extracurricular activities safely amid the pandemic.

The American Connection Project is a collaboration of Tractor Supply, National 4‑H Council, Microsoft, Land O’ Lakes, and 150+ other industry-wide organizations which provides more than 2,800 free Wi-Fi locations nationwide. This innovative alliance was recently named a finalist for Fast Company’s 2021 World Changing Ideas Awards.—Access to these sites, including 1,200 Cooperative Extension offices and 1,400 Tractor Supply stores, ensures reliable broadband is available to communities that need it most.

As the nation’s largest youth development organization, led by America’s land-grant universities and Cooperative Extension System, 4‑H acts locally by meeting the needs of young people, no matter where they are. Our proven positive youth development programs are investments in rural communities that ensure all Americans have opportunities to grow and thrive. And youth are at the forefront of that growth. The expansion of the 4‑H Tech Changemakers program, which empowers young people to teach digital skills to adults in their community, is a vital step in preparing our future leaders and addressing the digital divide.

Eliminating the Opportunity Gap

To create a truly equitable and inclusive future for all, increased investments in rural communities are needed to close our country’s opportunity gap. Farmers, students, families, small business owners and entrepreneurs all depend on vital resources like high-speed internet access to connect and compete in a fast-changing economy. Tractor Supply and 4‑H are uniquely positioned to understand local needs and—as trusted household brands—develop national solutions.


Learn how 4‑H Tech Changemakers is empowering young people to close the digital divide.


Jennifer Sirangelo is the President and CEO of National 4‑H Council

Hal Lawton is the President and CEO of Tractor Supply Company

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National 4-H Council and JOANN Stores Team Up to Inspire Creativity, Support Learning and Grow Local Programs Across the U.S. https://4-h.org/about/blog/national-4-h-council-and-joann-stores-team-up-to-inspire-creativity-support-learning-and-grow-local-programs-across-the-u-s/ Mon, 29 Jan 2018 18:24:25 +0000 https://www.stg.4-h.org/national-4-h-council-joann-stores-partner-inspire-creativity-support-learning-grow-local-programs/ National 4‑H Council and JOANN Stores today announced a partnership that will help more kids learn by doing, creating and making. Through…

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Chevy Chase, MD (January 29, 2018) – The nation’s largest youth development organization is teaming up with a leading craft retailer to ensure young people everywhere have access to hands-on learning. National 4‑H Council and JOANN Stores today announced a joint effort that will help more kids learn by doing, creating and making. Through a combination of material donations, member discounts, special programs and in-store giving, current and future 4‑H members across the U.S. will benefit from the collaboration.

“Studies show many students lose their natural love of learning between kindergarten and their senior year of high school,” said Jennifer Sirangelo, president and CEO, National 4‑H Council. “4‑H programming allows students to participate in projects where they can design, create and make for themselves. These hands-on experiences are proven to rekindle a love of learning, strengthen creativity and imaginative thinking, and improve motor skills, coordination and self-esteem. Our partnership with JOANN will allow us to expand those experiences and help more students across the nation continue to learn and grow.”

Current and lifetime 4‑H members, parents, volunteers and staff can save 15 percent off all in-store and online purchases with JOANN’s 4‑H Rewards program, and the retailer will give a minimum 2.5 percent of every eligible transaction to support 4‑H programming. Kicking off the joint effort in stores, a campaign across JOANN’s nearly 900 locations will allow customers, 4‑H members and supporters to share their hearts by purchasing $1 and $4 Paper Clovers throughout February. Proceeds will help to equip local Clubs with resources to reach more young people in need. Additionally, Saturday, February 3, all 4‑H members are invited to visit their local JOANN stores to hand-make Valentine’s Day cards for local senior citizen centers, children’s and veterans’ hospitals, and others in need during the month of love.

“We know every child is unique, and we all think, learn and grow differently,” said Jill Soltau, president and CEO of JOANN. “We’re glad to be partnering with 4‑H to give more young people the opportunity to learn by using their hearts, hands and minds. The programming 4‑H provides offers invaluable skills that members can use throughout their lives, and we are committed to helping future generations embrace creativity and learning.”

Proceeds from February’s Paper Clover campaign will directly support 4‑H programs in the local communities in which they are purchased. Each Paper Clover will include instructions for a special Valentine’s Day craft idea that customers can create to share with someone special. With the $4 Paper Clover, customers will also receive a coupon for $4 off their next purchase.

To learn more about the rewards program and events, visit 4‑H.org/JOANN.


About 4‑H

4‑H, the nation’s largest youth development organization, grows confident young people who are empowered for life today and prepared for career tomorrow. 4‑H programs empower nearly six million young people across the U.S. through experiences that develop critical life skills. 4‑H is the youth development program of our nation’s Cooperative Extension System and USDA, and serves every county and parish in the U.S. through a network of 110 public universities and more than 3000 local Extension offices. Globally, 4‑H collaborates with independent programs to empower one million youth in 50 countries. The research-backed 4‑H experience grows young people who are four times more likely to contribute to their communities; two times more likely to make healthier choices; two times more likely to be civically active; and two times more likely to participate in STEM programs.  Learn more about 4‑H at 4‑H.org, find us on Facebook at www.facebook.com/4H and on Twitter at https://twitter.com/4H.


About JOANN

For nearly 75 years, JOANN has inspired creativity in the hearts, hands, and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has grown to include nearly 900 stores across 49 states and an industry-leading e-commerce business. With the goal of helping every customer find their creative Happy Place, JOANN serves as a convenient single stop for all of the supplies, guidance, and inspiration needed to achieve any project or passion. For store locations, project ideas, and a full product offering, visit joann.com.

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Tractor Supply Paper Clover Toolkit https://4-h.org/resources/professionals/marketing-resources/paper-clover-toolkit/ Sat, 06 Feb 2016 22:08:12 +0000 https://www.stg.4-h.org/group_624acf0746b6e/field_624ad0890ef03/field_624acf29372ca/paper-clover-toolkit/ The post Tractor Supply Paper Clover Toolkit appeared first on National 4-H Council.

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