New Trustee to provide leadership and expertise in support of nation’s largest youth development organization’s goal to reach 10 million young people by 2025
Chevy Chase, MD (April 23, 2020) –National 4-H Council has announced the election of a new Trustee to its Board, Alysia Borsa, who will bring years of experience developing data-driven marketing strategies to inform and grow 4-H’s reach and impact.
Borsa, who is Meredith Corporation’s Executive Vice President/Chief Business & Data Officer, has held various leadership roles in highly-regarded companies including Comcast and Accenture. As a passionate advocate for women and a strong believer in active, honest debate, Borsa will be a compelling voice in support of positive youth development.
“It’s an honor for me to join National 4-H Council’s Board of Trustees,” said Borsa. “Meredith has a long history with 4-H. I look forward to working with Council’s Board and leadership team to help grow and empower the leaders of tomorrow.”
“As an innovative and experienced leader of a consumer-facing organization, we are grateful to Alysia for joining National 4-H Council’s Board of Trustees to bring her marketing knowledge and talent as well as her experience in the areas of insights and analytics to 4-H,” said Jennifer Sirangelo, president and CEO, National 4-H Council. “Borsa’s unique perspective and expertise will be a valuable addition as we continue our work to increase investment and participation in Cooperative Extension’s 4-H program.”
Executive Vice President/Chief Business & Data Officer, Meredith Corporation, New York, NY
Alysia Borsa is EVP/Chief Business & Data Officer of Meredith Corporation, the leading multi-platform media company focused on women — reaching more than 190 million American consumers every month and nearly 95 percent of all women in the United States. Borsa oversees corporate and digital sales, ad operations, data and insights, and corporate marketing across the company’s network of more than 40 national brands. She is charged with furthering Meredith’s competitive marketplace advantages during a dynamic and rapidly changing time in the evolution of the business.
With experience in the areas of insights and analytics, product marketing, technology, advertising effectiveness, and business strategy, Borsa most recently served as Meredith’s Chief Marketing and Data Officer. In this role she successfully integrated and transformed the company’s data and insights capabilities, incorporated a consumer focus into its marketing strategy, and created differentiated data-driven offerings for the company’s partners. She joined Meredith in 2011 as VP of Product, a newly created role in which she set strategic direction and execution of key initiatives to grow the organization’s mobile and data capabilities.
Prior to Meredith, Borsa worked in the technology and telecom industries. She was Head of Partner Integration & Portfolio Planning at Nokia, where she led business development and product growth for new subscription services. She also held senior positions at Comcast, where she was product marketing lead for digital and cross-platform services, and at Accenture, where she was a strategy consultant in the tech and telecom markets.
Borsa currently serves on the boards of directors of the IAB and AdLedger, an industry blockchain trade group. Borsa earned a Bachelor of Business degree at Wilfrid Laurier University and an MBA from the University of Western Ontario in Canada. She resides in New York with her husband and children.
4-H, the nation’s largest youth development organization, grows confident young people who are empowered for life today and prepared for career tomorrow. 4-H programs empower nearly 6 million young people across the U.S. through experiences that develop critical life skills. 4-H is the youth development program of our nation’s Cooperative Extension System and USDA, and serves every county and parish in the U.S. through a network of 110 public universities and more than 3000 local Extension offices. The research-backed 4-H experience grows young people who are four times more likely to contribute to their communities; two times more likely to make healthier choices; two times more likely to be civically active; and two times more likely to participate in STEM programs.